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Advertising Opportunities

Online or in print, Journal Watch offers excellent opportunities to reach physicians in a trusted, highly respected environment. Click here to view our advertising policy.

Online Advertising Opportunities

Journal Watch offers targeted advertising options on our site and in our e-mail alerts.

Website Advertising

Our leaderboard, expandable, and wide skyscraper ad formats give your campaign on JWatch.org high visibility and exposure. Run-of-site advertisers may choose to target specific Specialty areas. Advertising is based on a cost-per-thousand (CPM) basis and can be run by period of duration, exposure, or both.

Expandable Ad Production Specifications
Expandable ads: View expandable advertisement specifications
Deadlines: Lead time for Rich Media is 5 business days before launch.

Standard Graphical Ad Production Specifications
Image File Format: Interlaced GIF, HTML (IFrame/Javascript tags, Standard Javascript Tags), Flash
Image Dimensions:
   Standard Leaderboard:
   Wide skyscraper:
   Medium Rectangle

728 pixels wide by 90 pixels high
160 pixels wide by 600 pixels high
300 pixels wide by 250 pixels high
Image File Size:
   Standard Leaderboard:
   Wide skyscraper:

40K max
40K max
Image Resolution: 96 dpi maximum
URL of Link page: Follow syntax: http://server.domain.com/filename.type
Compression: None
Maximum File Size Upon User Click: Upon user click, an additional 40K can be loaded from 3rd party servers.
Rotation: No more than 3 loops
Deadlines: All advertising content must be submitted by the advertiser at least 5 business days prior to the start date of campaign. Lead time for Rich Media is 5 business days before launch.

E-mail Advertising:

Display ads are available for placement in highly-targeted e-mail alerts. GIF files are the preferred version of creative for e-mail products.

Targeting opportunities include:

  • Physicians First Watch
  • By Specialty
    • General Medicine
    • Women's Health
    • Pediatrics and Adolescent Medicine
    • Dermatology
    • Cardiology
    • Emergency Medicine
    • Gastroenterology
    • HIV/AIDS Clinical Care
    • Hospital Medicine (packaged with Infectious Diseases)
    • Infectious Diseases
    • Neurology
    • Oncology and Hematology
    • Psychiatry

Click here to view our online advertising policy.

For Journal Watch advertising opportunities, contact your sales director:

  • Christine Miller: 508-775-3995; fax, 781-893-5003; cmiller{at}nejm.org
  • Lew Wetzel: 610-566-6152; fax, 610-892-0462; lwetzel{at}nejm.org
  • Corrie Bridgeman: 781-775-1287; fax, 781-647-5785; cbridgeman{at}nejm.org

For more information on other opportunities including sponsorship of our monthly print newsletters, contact a sales director or visit our advertiser site to learn more.

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