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Expandable Advertising
Expandable ads are a rich media experience that grab the eye of the viewer as they expand in size after they are clicked. Additional information is displayed which may drive the viewer to the advertiser website. Journal Watch will now accept expandable advertising that adds to the viewer experience while not intruding on page function. These are the requirements for these ads.
Expandable Ad Specifications
| User Interactions: |
- All expandable advertising is either user initiated with a click or initiated by mouseover.
- Open ads must have a clearly marked Close 'X' button and may contract when cursor leaves the advertisement.
- Audio Initiation: Has to be user activated. Mute button should be included.
- Max animation length: 15 seconds.
- User instructions need to be included and clearly marked.
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| Page Relative Sizes: |
- The leaderboard ad in its closed state is 728X90. Maximum leaderboard expanded size is 728X360. Expanded panel must expand below the ad itself but will not push down the page.
- The wide tower ad in its closed state is 160X600. Maximum tower expanded size is 410X600. Expanded panel must expand to the left over page content but will not push page content.
- The medium rectangle ad in its closed state is 300X250. Maximum medium rectangle expanded size is 500X250. Expanded panel must expand to the left over page content but will not push page content.
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| Bandwidth Restrictions: |
- Max initial load size: 40KB
- Additional File Weight (Polite Download) 80KB
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| Additional Requirements: |
- All advertisements must come from a third-party Rich Media server (ie, Eyeblaster, Pointroll, DoubleClick, et al).
- Lead time for Rich Media is 5 business days before launch.
- All ads are subject to approval.
- All advertisements must be in compliance with CheckM8 format.
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For Journal Watch advertising opportunities, contact your sales director:
- Christine Miller: 508-775-3995; fax, 781-893-5003; cmiller{at}nejm.org
- Lew Wetzel: 610-566-6152; fax, 610-892-0462; lwetzel{at}nejm.org
- Corrie Bridgeman: 781-775-1287; fax, 781-647-5785; cbridgeman{at}nejm.org
For more information on other opportunities including sponsorship of our monthly print newsletters, contact a sales director or visit our advertiser site to learn more.
