For the past few months, a few companies are advertising lavishly in leading dailies in India describing full genome mapping to diagnose a variety of diseases. Some of these advertisements are truly patronizing. They are causing enough damage. I knew a cancer patient who refused radiotherapy because the advertisement described the possibility of secondary cancer. These advertisements glowingly talk about diagnosing some diseases.
The NEJM study looks very impressive. I expect the company to include these results in their next series of advertisements! When any one looks at their claims 23 and Me looks like angels!