Very sly! I had to go back and read it again. Thanks for keeping us entertained!
You Can't Google This: Flu Tracker Chokes on Big Data — Physician’s First Watch
You Can't Google This: Flu Tracker Chokes on Big Data
By Joe Elia
Google's flu tracker, meant to predict the extent of flu in the U.S. by tracking search terms, widely overestimated prevalence for the 2011–2012 and 2012–2013 seasons. An analysis of what went wrong and what it all means appears in Science.
The flu tracker, according to the analysts, "was an unstable reflection of the prevalence of the flu because of algorithm dynamics." The "most common explanation" (did they Google this?) was a media-stoked panic. In any event, the tracker erred on the high side — sometimes by as much as 50% — in 100 out of 108 consecutive weeks.
If you'll allow the speculation, couldn't another entity — one with access to all phone records — easily correlate increased calls to physicians' offices, and calls from those offices to pharmacies, and from those pharmacies to, say, Tamiflu distributors? That would give a reasonable picture of the flu's extent. Based only on metadata, of course.